If you are reading this article, you probably worked diligently for your company's success. But in the digital age of the 21st century, great products are no longer enough to ensure a progressive increase in revenue. Proper communication and a well-developed marketing strategy have become prerequisites for all serious companies that want to remain competitive in the market. And for this reason, in recent years, more and more businesses are turning to the services of professional video production agencies. But what exactly are the advantages of a video production company near me?
You're probably based in San Francisco and have experienced firsthand the competitiveness of the Golden City, where newly emerging businesses can only hold their own if they do something to bring them out of anonymity. A video production agency will be staffed with experienced video production specialists who can create a video marketing strategy from A to Z. What does this entail? Everything from sketching out ideas for your advert, scouting suitable locations for the shoot, enquiring about permits for filming near iconic landmarks, or even conducting market research to determine your target audience's requirements.
A video production agency could represent your comprehensive solution for your digital video marketing needs. The competence of these professionals will be complemented by using some of the most modern filmmaking tools on the market. But what are these tools, and how can they help you? We propose to find out in the following paragraphs.
The Perks of a Video Production Company Near Me
The video production business is steadily growing in the United States, with the number of people working in the sector exceeding 23,000. Why so many people? Because the volume of companies needing video production services is increasing, thus making the industry progressively more attractive for college graduates. A video production company near me could be ideal if you are primarily interested in strengthening your links with the audience around your base of operations. And to help you, the company you call will use several filmmaking tools.
The most important accessories in the repertoire of a video production agency are cameras. And cameras can come in different types or sizes. For scenes where constant shot adjustment is needed, a professional company will most likely use DSLR cameras from reputable brands such as Sony, Canon, or Panasonic.
But for fast-paced scenes, where dynamism is needed, action cameras, such as those produced by GoPro, or drones, such as those made by DJI, are likely to be used. The camera collection of a video production agency will often be complemented by accessories such as tripods or gimbals. What is the purpose of these tools? To ensure a perfect recorded sequence from the first shot.
Using the Knowledge of Different Departments
The average video production agency operating in the US market employs seven people. But the number of employees can differ quite a bit depending on the city where the company is based. Agencies specializing in video production need teams of at least five people, as their duties on shooting day must be shared.
We have already discussed how video production firms have many cameras in their repertoire that can be used depending on the shooting conditions. And the usage of these cameras represents the responsibility of the cameramen. But just as important is the position of the sound engineers who must operate tools such as microphones, sound receivers, or boom poles. The recorded images may have been of exceptional quality, but if the film's sound is distorted, the whole production must be repeated, which doesn't help anyone.
We should also remember the importance of post-production staff, who, in many ways, are the ones who can bring your vision to light. Experienced film production companies have separate video editing departments that use professional software such as Adobe Premiere Pro or Nuke and Mocha if visual effects need to be added.
The work of a video editor can be even more demanding than a cameraman's, as the processes that need to be carried out after recording the raw footage can be extensive. From color correction to the implementation of stock footage and non-copyrighted music, the work of a video editor is often one of the most critical but overlooked aspects of the filmmaking process.
Think Outside the Box
“Should I go for the services of a video production company near me that operates only in this region?” The answer is no. Instead, a good idea would be to turn to the offerings of a professional video production company with offices in several American cities, such as New York, Los Angeles, San Francisco, Austin, or Seattle. Why? Because hiring a firm that can shoot in multiple locations can allow you to expand your services nationwide, which can be crucial to the success of your marketing strategy.
Perhaps you commercialize two products on your website aimed at different target audiences. In this case, a good idea might be to film one product advert in one city and another near your home base in San Francisco. As they say, don't put all your eggs in one basket. City demographics differ from region to region, as do the tastes and preferences of people interested in your services. Or let’s take another scenario:
Are you, for example, the owner of a wholesale clothing distribution store, and would you like to create a commercial for your new collection of T-shirts and jackets? A good idea, in this case, would be to make two commercials in different cities. The one for T-shirts in Austin, where the average temperature in February is 67 degrees Fahrenheit, and the one for jackets in New York, where the maximum temperature does not exceed 43 degrees.
Make the Right Decision for Your Firm
The most important thing is to ensure your business has all the resources for predictable growth. Calling a video production agency can be one of the best ideas for your company’s security. Why? Because along with SEO, video marketing is a tool that almost always leads to a significant increase in the SERPs and will more than likely deliver a positive ROI.
The services of a video production company near me mean flexibility. The flexibility to create your own brand identity, the flexibility to convey any message you want to your target audience, and last but not least, the flexibility to promote your services in any medium you wish to. The offerings of professional video production companies have become crucial for all businesses that want to break out of anonymity and take their turnover to the next level, which, let’s face it, it’s something you probably wish to do as well.
What Tools Can be Used by a Video Production Company Near Me?