"Rich and wonderfully fragrant, beef rendang is a traditional favourite across Indonesia, Singapore and Malaysia. Every family has their own recipe - but there's one thing everyone agrees on: this dish can't be rushed. We make ours with succulent chunks of lean diced British beef. We coat the meat in exotic spices, then slow cook it in its own juices for nine long hours. This infuses the beef with exotic flavours, and leaves it so tender it really does melt in the mouth. Five minutes before it's cooked, pour over our aromatic coconut and lemongrass sauce. Perfect served over spicy turmeric rice, with a sprinkling of zesty chopped coriander." Aaand this is what it looks like: Why are they pretending like I didn't buy this for £2.99?